Hello!
I'm Rafaela
Hello!
I'm Rafaela
Art Director · UX/UI
Translating complex concepts into high-impact digital products — with 7+ years shaping global brands and integrating GenAI into creative workflows.
Translating complex concepts into high-impact digital products — with 7+ years shaping global brands and integrating GenAI into creative workflows.
— Selected Work
— Selected Work
Global Projects
Global Projects
WEB DESIGN
ui/ux
Le Wagon
Conceptual development and UX strategy for a global coding bootcamp.
WEB DESIGN
ui/ux
Le Wagon
Conceptual development and UX strategy for a global coding bootcamp.
ui/ux
Merz, Norton, IOB...
More global projects
KEY VISUAL
BRAND SYSTEM
SEMP TCL
Key visual identity for a leading global eletronics brand.
— motion and branding
— motion and branding
— VIDEO PRODUCTION
— VIDEO PRODUCTION
Editing and Motion
Editing and Motion
— About
Designer Visual
UI/UX
I'm Rafaela Alencar, a Senior Art Director with 7+ years of experience working across branding, UX/UI, and motion design for global brands. Based in Los Altos, California, I translate complex business problems into refined digital products — and actively integrate Generative AI into creative workflows to move faster and smarter. I bring a rare blend of visual craft and systems thinking. Whether I'm defining a brand's visual identity or architecting the UX of a B2B platform, the goal is always the same: clarity that converts.
UX/UI Design
Key Visuals
Motion Design
Brand Systems
GenAI Workflows
FIGMA
FRAMER
2025 — Now
International Immersion & Cultural Exchange | Silicon Valley, US
Global Communication: Mastered advanced English via a 1-year US immersion, ideal for global tech teams.
Adaptability: Built strong adaptability and communication skills collaborating in a diverse environment.
2022 — 2025
Art Director | F2F Agency | São Paulo, Brazil
UX & Brand Strategy: Led UX strategy and visual design execution for digital platforms and global brands.
Design & Deliver: Designed user flows, high-fidelity prototypes, and scalable UI brand systems in Figma.
Visual Identity: Directed high-impact visual strategies, aligning brand identity with digital product goals.
User Advocacy: Articulated design decisions using data to optimize both CRO and user-centered experiences.
2020 — 2022
Junior Art Director | Mustache Agency | São Paulo, Brazil
UI/UX Support: Collaborated on UX/UI layouts for landing pages, aligning visual concepts with brand goals.
Prototyping: Developed wireframes and prototypes, balancing business goals with usability best practices.
Campaigns & Visuals: Produced versatile key visuals and design assets for multi-channel marketing campaigns.
Execution: Managed graphic deliverables from early discovery to final visual and stakeholder approval.
— About
Designer Visual
UI/UX
I'm Rafaela Alencar, a Senior Art Director with 7+ years of experience working across branding, UX/UI, and motion design for global brands. Based in Los Altos, California, I translate complex business problems into refined digital products — and actively integrate Generative AI into creative workflows to move faster and smarter. I bring a rare blend of visual craft and systems thinking. Whether I'm defining a brand's visual identity or architecting the UX of a B2B platform, the goal is always the same: clarity that converts.
UX/UI Design
Key Visuals
Motion Design
Brand Systems
GenAI Workflows
FIGMA
FRAMER
2025 — Now
International Immersion & Cultural Exchange | Silicon Valley, US
Global Communication: Mastered advanced English via a 1-year US immersion, ideal for global tech teams.
Adaptability: Built strong adaptability and communication skills collaborating in a diverse environment.
2022 — 2025
Art Director | F2F Agency | São Paulo, Brazil
UX & Brand Strategy: Led UX strategy and visual design execution for digital platforms and global brands.
Design & Deliver: Designed user flows, high-fidelity prototypes, and scalable UI brand systems in Figma.
Visual Identity: Directed high-impact visual strategies, aligning brand identity with digital product goals.
User Advocacy: Articulated design decisions using data to optimize both CRO and user-centered experiences.
2020 — 2022
Junior Art Director | Mustache Agency | São Paulo, Brazil
UI/UX Support: Collaborated on UX/UI layouts for landing pages, aligning visual concepts with brand goals.
Prototyping: Developed wireframes and prototypes, balancing business goals with usability best practices.
Campaigns & Visuals: Produced versatile key visuals and design assets for multi-channel marketing campaigns.
Execution: Managed graphic deliverables from early discovery to final visual and stakeholder approval.
Rafaela Alencar
Rafaela Alencar
Designer Visual | UI/UX
Designer Visual | UI/UX
© 2025
© 2025
— MULTI-BRAND ARCHIVE
— MULTI-BRAND ARCHIVE
Social Media
Social Media