Le Wagon
Conversion Strategy
A design project focused on optimizing 3 distinct Landing Pages to maximize conversion rates and qualify leads across various technology bootcamps.
Date
Apr 2023
Role
UI/UX Designer
Role
UI/UX Designer
Deliverables
Responsive Landing Pages, UX/UI Strategy, Visual Design Assets
Deliverables
Responsive Landing Pages, UX/UI Strategy, Visual Design Assets
CHALLENGE
Solution
Result
To increase the conversion rate of qualified leads for the Data Science Bootcamp.
Implemented a Dark-Mode UI focused on authority and credibility to resonate with a technical audience.
15% increase in the Click-Through Rate (CTR) on the deep-dive CTA (Call-to-Action).
Content & Architecture
Restructured the information architecture to highlight core curriculum benefits. Implemented clear, scannable content blocks to reduce cognitive load and drive user engagement across the page.
Conversion-Optimized Flow
Redesigned the lead generation form with a strict focus on accessibility and friction reduction. Strategic placement of micro-copy and trust signals streamlined the journey and improved the overall conversion rate.
Main Landing Page
CHALLENGE
To increase the conversion rate of qualified leads for the Data Science Bootcamp.
Solution
Implemented a Dark-Mode UI focused on authority and credibility to resonate with a technical audience.
Result
15% increase in the Click-Through Rate (CTR) on the deep-dive CTA (Call-to-Action).
Content & Architecture
Restructured the information architecture to highlight core curriculum benefits. Implemented clear, scannable content blocks to reduce cognitive load and drive user engagement across the page.
Conversion-Optimized Flow
Redesigned the lead generation form with a strict focus on accessibility and friction reduction. Strategic placement of micro-copy and trust signals streamlined the journey and improved the overall conversion rate.
Rafaela Alencar
Designer Visual | UI/UX
© 2025
Rafaela Alencar
Designer Visual | UI/UX
© 2025