Mideo
Branding
Mideo is a comprehensive digital brand system built from scratch, showcasing an end-to-end creative process—from naming and visual identity to website experience and social strategy. Developed as a strategic exercise to refine my digital presence, it translates emotional storytelling into a cohesive, professional brand ecosystem.
Date
Nov 2023
Role
UI/UX Designer
Deliverables
Responsive Landing Pages, UX/UI Strategy, Visual Design Assets
🧠
Brand Discovery
Researched personal transitions and emotional triggers to define the core feeling the brand should evoke.
🎯
Strategic Positioning
Identified the need for a personal, elegant digital presence rooted in emotional storytelling.
💡
Visual Concept
Explored naming, tone, and visual direction to express identity with softness, trust, and movement.
Naming Strategy
The name 'Mideo' derives from the Korean word for 'believe' or 'trust'. This linguistic anchor was strategically chosen to reflect the brand's core foundation: building confidence, resilience, and authentic connections in the digital space.
Identity Application
Extending the visual system across physical and digital touchpoints. The stationary design balances professional authority with an approachable, founder-led identity, integrating the signature purple hue and bold typography.
Developed an Instagram grid strategy with calming visuals and mindful messaging to expand brand voice.
Process & Visual Explorations
Initial sketches and visual tests guided the identity system and revealed the brand’s soft personality.
Rafaela Alencar
Designer Visual | UI/UX
© 2025