Dr. Vitória Umeda
Branding
Dr. Vitória Umeda is a dental professional expanding her private practice. The objective was to architect a premium digital presence to attract a high-ticket clientele. The end-to-end project included brand naming, visual identity system, and a high-converting responsive landing page designed to convey elegance, warmth, and clinical credibility.
Date
Apr 2024
Role
Brand UI Designer
Deliverables
Visual identity, responsive landing page, brand guidelines, print materials
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Brand Discovery
Research revealed that patients looking for premium aesthetic dentistry value trust, sophistication, and exclusivity in every brand detail.
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Strategic Positioning
The challenge was to translate Dr. Vitória Umeda’s precision and elegance into a visual identity that felt both luxurious and approachable.
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Visual Concept
Concepts merged her initials “V” and “U” with the subtle outline of two teeth, a minimalist symbol of beauty, balance, and expertise.
Final logotype
Process & Visual Explorations
Iterative exploration combining the letters 'V' and 'U' to conceptualize an abstract and elegant tooth symbol.
Logotype
The result is a minimal and refined logotype that beautifully reflects elegance and subtlety.
Landing Page
Conversion-focused landing page, specifically designed to attract paid and organic traffic and turn it into qualified leads.
Brand System Documentation
A scalable brand guideline designed as a single source of truth. It standardizes typography, color systems, and logo usage to ensure visual consistency across all future digital and physical touchpoints
Patient Education & Engagement
To reduce chair-side anxiety and increase treatment conversion, I designed a 24-page comprehensive digital guide. The layout prioritizes legibility and clinical clarity, using a visual language that balances medical authority with the brand's premium aesthetic.
The new design completely changed how people see my clinic. Patients constantly comment on how beautiful and professional my Instagram looks now. It’s amazing how this visual change built trust right away, helping me attract more patients who are looking for high-quality dental care. It finally feels like my online presence matches the real quality of the work I do.
Dr. Vitória Umeda
Rafaela Alencar
Designer Visual | UI/UX
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